Being a business owner is a catch-all term for an individual with a controlling interest in any type of company — from mom-and-pop shops to sprawling international conglomerates. However, regardless of what industry you’re working in and what your profession is, the end goal is always the same — profit.
If you’re a company that’s consumer-oriented, there will be no major revenue to speak of if your target audience isn’t aware of your company’s existence. That’s why you need to show a major focus on efforts to make your business more visible. That’s why we’re going to give you a few tips on how to achieve this without difficulties and a huge budget!
In this day and age, your website is the online storefront of your business. Even if you’re not selling anything online, your brand needs to have an online presence. And let’s be honest — if you’re not selling via the Internet, you definitely should. Investing in a small-scale marketing campaign is not as expensive as it once was, especially for entrepreneurs and small businesses.
Customers expect the ability to interact with your business online. In fact, if a company does not have a website on the Internet, it’s immediately viewed as potentially shady, as if it has something to hide.
If you think that constructing a website is something difficult or expensive, think again. You can always use content management systems akin to WordPress to quickly create a professional-looking website. That’s the first and foremost investment you want to think about if you want to make your business more visible online.
And for people looking to sell a specific product, you can use sales funnel builders that help you with every aspect of your digital marketing efforts. These are platforms that simplify website building even more than WordPress. Instead of dabbling in potentially complicated HTML and CSS, you can use a visual editor to create the pages you want. You can even find instructions for the entirety of your online marketing efforts, such as email marketing, upsell pages with bonus offers, etc.
Many people think that investing in an effort to make your business more visible online is something that purely pertains to B2C (business to consumer) marketing. In reality, finding similar businesses and creating a firm business network turns out to be just as important for the success of any business endeavor.
If you make a strategic alliance with other like-minded companies, everyone will benefit through combined online marketing efforts — these would simultaneously be less expensive and with a farther reach.
Social Media Marketing
We now arrive at the absolute pinnacle of digital marketing — social media. These networking platforms have taken the world by storm in the previous decade and a half. While they’re much younger than the Internet itself, social networks have completely altered how we communicate online. Before Facebook, Twitter and Instagram, Internet communication was divided into online forums, instant messaging applications, and email.
Social media took aspects of all of these platforms and combined them into a single type of digital public forum. Naturally, as people started spending more and more time online, businesses followed suit. Nowadays, even the smallest establishment is expected to have a social media profile. Customer support now routinely includes checking Twitter feeds for consumer complaints; combining PR, copywriting, and support all in one important place.
Having the right kind of social media marketing is crucial if you want to make your business more visible online. Firstly, don’t spread yourself too thin. There is no reason for a fast food joint to have a LinkedIn profile. You need to stay on-brand and on-point.
Take a look at the current roster of top social media networks and pick two or three that would be the most suitable for your business profile. If you’re unsure of what these are, take a look at the competition and learn from their mistakes or successes.
Then, think about how your online profile is going to look. You may need to hire a graphic designer for this, though there are plenty of free tools that can help you set up your online designs easily.
Once your profile is ready and set up, create a social media marketing schedule. The last thing you want is to keep posting without a clear idea of what you’re doing and when. Your brand profile needs to be succinct and effective if you want your posts to go viral in a good way. Prepare some promotions for individuals who interact with your company in a positive way — that’s sure to increase the amount of good will in your target audience.
As we’ve mentioned above, there are ways to make your business more visible online, even if you’re dealing with a smaller budget. The only thing to remember is that tight budgets mean even tighter priorities. You must never invest a single dime into something if you’re unsure of its worth.
With that in mind, I’m here to tell you — content marketing is one of your biggest priorities when it comes to online business visibility. This is something that permeates all of the platforms and marketing avenues we’ve mentioned above. Sure, you know where you’ll be posting things and who you’ll be collaborating with; but that’s not actually enough.
What you need is to have every single piece of content planned out in advance — from the graphics to the last word of text. That’s the only way to make sure your consumers feel like they’re interacting with a serious brand that has a distinct personality, and not a heterogenous group of PR managers.
Author bio: Sam Rogers is an entrepreneur, marketing professional, and freelance author. When he’s not working with companies like azcitationservices.com, he loves traveling and a good historical novel.