It is that time of year again where Apple unveil their new smartphones. This year we were expecting something big to mark the 10 year anniversary of the iPhone and when Apple unveiled the iPhone 8 and 8 plus we sighed at the lack of excitement. Then came the iPhone X and that really caught our attention as finally Apple have unveiled something different, something that can really compete with what Samsung are doing with their smartphones. Apple unveiled 3 new smartphones the iPhone 8, iPhone 8 plus and the stunning iPhone X. Lets get to the details.
iPhone 8 and 8 plus
The new iPhones have been improved in design and software from the previous iPhones. iPhone 8 introduces an all‑new glass design, an even better camera, a smarter more powerful chip and finally wireless charging. iPhone 8. A new generation of iPhone.
The new all glass design on the front and back is the most durable ever in an iPhone. A colour-matched, aerospace‑grade aluminium band runs along the sides and it comes in 3 great colours, a new space grey, silver and gold. The new phones are dust and water resistant so should it rain while you use your phone that should not be too much of a problem.
The iPhone 8 has a new 4.7‑inch retina HD display weighing 148 grams and the iPhone 8 plus has a 5.5‑inch retina HD display weighing 202 grams. Both these models have true tone displays, Wide colour display (P3), 3D Touch, 625 cd/m2 max brightness (typical) and more. True Tone technology automatically adjusts white balance to match the light around you. This gives a better viewing experience in different kinds of environments. True Tone technology uses an advanced four‑channel ambient light sensor to subtly adjust the white balance onscreen to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eye strain. The wide colour gamut with the best colour accuracy, everything on the screen looks more brilliant and vibrant. Dual‑domain pixels give you a great view of the screen from almost any angle. Lifelike colours and high contrast make everything you look at — photos, films, games, news — crisp and captivating. With a wide colour gamut and our best colour accuracy ever, your photos will look as vibrant as real life.
iPhone 8 and 8 plus feature a more advanced 12MP camera on the back and a 7MP camera on the front. With a larger, faster sensor. A new colour filter. Deeper pixels. And optical image stabilisation for photos and videos. Portrait mode on iPhone 8 Plus gets even better. For sharper foregrounds and more naturally blurred backgrounds. Dual cameras and new facial landmarking create dramatic studio lighting effects in Portrait mode. The wide‑angle and telephoto lenses on iPhone 8 Plus enable optical zoom, as well as digital zoom of up to 10x for photos and 6x for videos.
iPhone 8 Camera
The wide‑angle camera on iPhone 8 is the same one found in iPhone 8 Plus — featuring an ƒ/1.8 six‑element lens, optical image stabilisation, and a larger, faster 12MP sensor.
The intelligent, Apple‑designed image signal processor detects elements in the scene — like people, motion and lighting conditions — to optimise your photos even before you take them. It also delivers advanced pixel processing, wide colour capture, faster autofocus and better HDR photos.
With Retina Flash, wide colour capture, advanced pixel technology and auto image stabilisation, the 7MP FaceTime HD camera shoots selfies that stand out. From the moment you capture a photo to your final edit, iPhone 8 makes it even easier to create spectacular shots. And next‑generation HEIF compression technology lets you take new photos with the same quality as before at half the file size.
You can take 4k videos and 60 fps, great slow mo videos at 1080p with 240 fps and time lapse videos. Advanced video stabilisation uses a new, larger sensor and the powerful ISP to stabilise everything you’re shooting. And optical image stabilisation is designed to reduce motion blur and handshake in low‑light videos. So your movies look steady even if your hand isn’t.
The new A11 Bionic chip is the most powerful and smartest chip ever in an iPhone. It has six cores and 4.3 billion transistors, A11 Bionic has four efficiency cores that are up to 70 per cent faster than the A10 Fusion chip, and two performance cores that are up to 25 per cent faster. The CPU can even harness all six cores simultaneously when you need a turbo boost. A second‑generation performance controller provides more power when you need it. While delivering the same great battery life. The new Apple-designed three-core GPU is up to 30 per cent faster than A10 Fusion. A11 Bionic manages its enormous power intelligently by directing tasks between the performance and efficiency cores. So the things you do most often — like texting and browsing the web — happen quickly while using less energy.
Wireless charging is finally here
With no charging cable required, iPhone 8 is truly designed for the future of wireless. Charge with wireless charging stations and mats in hotels, cafés and airports around the world. Just set your iPhone, Apple Watch and AirPods anywhere on the AirPower mat to charge them wirelessly. The elegant, ultra-thin new AirPower mat lets you charge multiple devices wirelessly, without requiring them to be fixed in one spot. Just lay up to three compatible devices — like the latest iPhone, Apple Watch and AirPods — anywhere on its surface to charge them simultaneously.
Cost and release date
Pre-order in the 15/09/2017 and ships 22/09/17.
- iPhone 8: £649 for 64GB, £849 for 256GB
- iPhone 8 Plus: £749 for 64GB, £949 for 256GB
This iPhone is entirely screen and one that really gets us excited. Apple have really done something creative here and provided people with a change. This iPhone is so intelligent that it can respond to a tap, your voice, and even a glance. With iPhone X, a vision is now a reality.
With iPhone X, the device is the display. An all-new 5.8-inch Super Retina screen fills the hand and dazzles the eyes. The display employs new techniques and technology to precisely follow the curves of the design, all the way to the elegantly rounded corners. The front and back are all glass — the most durable ever made, with a strengthening layer that’s 50 per cent deeper. A seven-layer ink process allows for precise hues and opacity, and a reflective optical layer enhances the colours. And an oleophobic coating lets you easily wipe off smudges and fingerprints.
The first OLED screen that rises to the standards of iPhone, with accurate, stunning colours, true blacks, high brightness, and a 1,000,000 to 1 contrast ratio. A tiny space houses some of the most sophisticated technology we’ve ever developed, including the cameras and sensors that enable Face ID. Just like the iPhone 8 and 8 plus it has durable glass in the front and back. Surgical‑grade stainless steel runs around the edges. Wireless charging. Water and dust resistance. A11 chip.
Familiar gestures make navigation natural and intuitive. Instead of pressing a button, a single swipe takes you home from anywhere. A single swipe from the bottom takes you home. To reveal all your open apps, simply swipe up and pause. Swipe down to instantly open the customisable Control Centre. Press and hold the side button to ask Siri a question. Double-click the side button to make secure purchases with Apple Pay.
The TrueDepth camera system allows you to take amazing photos and enables Face ID. It’s housed in a tiny space at the top of the display, yet within this miniaturised module are some of the most advanced technologies we’ve ever developed. The OLED panel in the Super Retina HD display isn’t just any OLED. It’s custom built to our exacting standards, allowing for an HDR display with a 1,000,000 to 1 contrast ratio, high resolution and brightness, wide colour support and the best colour accuracy ever.
Face ID is enabled by the TrueDepth camera and is simple to set up. It projects and analyses more than 30,000 invisible dots to create a precise depth map of your face. Machine learning lets Face ID adapt to physical changes in your appearance over time.
Using innovative folding and circuit stacking technology, the OLED panel follows the curves of the device into the furthest reaches of the corners. Then it uses a process called subpixel anti-aliasing to tune individual pixels for smooth, distortion-free edges. The advanced colour management system in the Super Retina HD display is our best ever. Which means that whatever colour mode your content uses — P3, sRGB — iPhone X automatically displays in that format. So the colours you see are the colours the director or designer intended.
True Tone technology uses an advanced six-channel ambient light sensor to subtly adjust the white balance onscreen to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eye strain. iPhone X is a true High Dynamic Range (HDR) display. You can watch films and TV programmes in Dolby Vision and HDR10. Your HDR photos will look even more amazing.
A larger and faster 12MP sensor. A new colour filter. Deeper pixels. And a new telephoto camera with OIS. Both rear cameras have optical image stabilisation and fast lenses for outstanding photos and videos even in low light. An ƒ/1.8 six-element lens, optical image stabilisation (OIS), and a larger, faster 12MP sensor make the most popular camera in the world even better. Using a state-of-the-art seven-magnet solution, iPhone X includes a second OIS system in the powerful ƒ/2.4 telephoto camera. Together the two cameras enable optical zoom to bring you closer to your subject. And deliver amazing shots with Portrait mode. It has a 7MP front camera.
Cost and release
The iPhone X price starts at $999, £999, and AU$1,579, which makes it the most expensive iPhone ever made. And that’s for the iPhone X with 64GB of storage. The 256GB iPhone X will cost $1,149, £1,149, AU$1,829.
Release: Pre-order on 27/10/2017 ships 03/11/2017.
[image from apple]