Guide to a Successful Business

Starting a Company or a Business can be one of the biggest challenges of your life. It’s a decision that could potentially be the best one you make and one that can change your life. It certainly has the potential to change your life with this guide on building a Successful Business.

In building a business you will face many troubles along the way not only from the people around you but from your own thoughts and lack of belief in yourself. I will teach you how to overcome these troubles and how to have a positive mind and clear path to lead you to your success as quickly and easily as possible.

Here are a few things to think about when starting your own business:-

  • Logo
  • Business Name
  • Mission Statement
  • Business Structure
  • Online presence
  • Hiring People
  • Firing People
  • You as a Person are the Key to Success

Business Name:

Naming you business correctly can lead to great business and great success. Your name defines who you are and is equally as important as your logo. You should take as much time as you need to name your company, as this it what gives the customer an initial feel/ idea about what you possibly do and who you possibly are. Here you want to give the best first impression like when you meet somebody for the first time you instantly know in the first few seconds what type of person they are, it’s the same for your business. What do you want your business name to say about your business?


1] Understand your business and try to name it accordingly so the customer has some idea of what you do.


2] Look at other Business names in your area of business and see how they have names themselves.


Business logo:

Your Logo is another important fundamental part of defining your business. The logo should be eye-catching and should express what your company does. The logo and your business name are the first thing a customer will see and they give the biggest first impression so make sure you spend enough time on getting these right. Many people overlook these steps.


1] Look at other logos in your business area making sure your logo expresses your company.


2] Colours and design matter. Have colours that are consistent in your Business theme and have a design that’s contemporary.


Mission Statements:

Your Mission statement should a) be a statement not a long paragraph. You should be able to clearly define your company in a few simple words. If your company does so many things and your mission statement is a paragraph you need to rethink your business idea and structure. Focus is key! (more to come on Focusing later)


Business Structure:

Here you need to really have a clear path for where you want to see your business go. You need to know your product and placement and do your best to push it in that direction with accurate predictions – no one like overly exaggerated numbers or expectations. You need to know what avenues your going to take and who your going to have help you, its better to have a clearly defined path written down from the beginning so it becomes easier once you go down the road as a plan saves time and keeps in you check whereas an unplanned journey is not clear and makes you lose time and money.


Online presence:

Having an online presence is very important in this day and age and can mean more business for you and better brand exposure. So get a Facebook page, Twitter profile, Instagram Profile etc… With these profiles do not follow other users for a follow thats one of the most annoying ways of getting brand exposure and people regard it as spam but rather post meaningful content with relevant hashtags and watch likes, comments and follows pour in and these will become loyal follower and clients as they optionally chose to follow, like and comment showing they appreciate what you stand for.

See our previous article here :-


Hiring People:

Hire the best people that are the best at what they do and can do the best job for you! Hire people you are comfortable with and as Mark Zuckerberg said “hire people that you would work for” or something along those lines.


Firing People:

Has to be done for the sake of you business. The people who are not good enough must go and be replaced by those who are the best at what they do to keep you at the top. Do this gracefully.


You as a Person are the Key to Success:

The only thing stopping you from being successful is you! You have to work hard and also take your break and play hard. Don’t work all the time delaying your own time to enjoy yourself as you will lose the meaning of fun and enjoyment. Everything must be in balance! Work on your business and yourself as they are both linked and both need time, attention along with love and appreciation. Work hard and really go out and play hard – do what you enjoy. Remember you are the key to success so take care of your self and establish a good balance where you can take care of business, spirituality (huge part in helping you reach success), family and you. These points above will then hopefully give you more motivation and energy to become more successful.

Our Tip:- Have Focus, focusing on one thing and making it great is far better then working on loads of things and making them mediocre.

If you guys would like to know more about anything above leave a comment or contact us.

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