8 essential tools to promote your business on social media

Six smartphones spelling social with various social media apps behind them

How important is social media? Well, let’s just say that trying to start an online business without promoting it on social media is a fool’s errand. After all, it doesn’t take a genius in marketing to realise that most of today’s interactions between customers and businesses are via social media. So, with this in mind, is it enough to simply post something on Facebook every once in a while? Of course not. Posting on social media requires you to know a fair bit about content creation and keyword management. Luckily, there are tools that can help you promote your business on social media by helping you create better content and by enabling you to post it more efficiently. So, without further ado, let’s check them out.

Promote your business on social media with these tools


One of the first things you will have to get in order to promote your business on social media is a tool that allows you to schedule your posts. And one of the best tools for doing so is the HootSuite. This tool will allow you to manage all of your social media in one place, which makes this job much easier. Keep in mind that it comes with a free 30-day trial. So, give it a go and see how easy it can be to post things on social media.


A computer screen showing videos that can be used to promote your business on social mediaNumerous statistics have shown that Visual content can get as much as three times more engagement on websites like Twitter or Facebook. So, if you plan to promote your business on social media, you’d better learn how to implement visual content in your posts. Luckily, this is where Bitable steps in. With it, you can easily create small, informative videos that will make any announcement pop out. It even comes with premade footage, music, video templates, and animated scenes. Most of the features are available with a free account. But, even upgrading it to a Premium one is not expensive.


Keeping track of social media trends is often difficult. Even if you limit yourself to your area of expertise, you might have a hard time knowing what is in and what is not. Well, this is what BuzzSumo is for. This powerful tool will identify posts that are most popular within any industry. By knowing this, you will have an easier time orienting your social media strategy and keeping up with the competition.A pile of question marks with two of them popping out

Furthermore, by researching keywords, you will have an easier time finding rising bloggers and influencers that might be close to your industry. This will help you use influencers for marketing more efficiently, as you’ll be able to find them before they boom.


Any experienced copywriter will tell you that without Grammarly, posting things online would be ten times as difficult. This, seemingly small tool, will correct any grammar or semantical mistakes that you might have in your post. Heck, it’s doing it right now – as we write this article. So, if you are not 100% percent sure that your English is top-notch, install it. And, even if you are, we still suggest using it. Since it is free, there is no harm in being 110% percent sure that your posts have no embarrassing mistakes.


We already mentioned that it is important that you research keywords and keep track of them. But, it is actually really hard to overstate how important keywords are. If you are serious about promoting your business on social media, you will spend almost half of your time on finding the right keywords and using them in your current posts. Well, that is precisely what Mention is all about. With it, you can easily monitor your brand and have a live feed of how keywords that are related to it are doing. Whenever your brand or one of the keywords you’ve put in gets mentioned – Mention will let you know.

Furthermore, you can keep track of what the most popular keywords are. This will allow you to integrate them into your post and increase your chances of having better online traffic.

Social flow

Knowing when to post on social media is almost as important as knowing what to post. Specific demographics have specific periods when they are most active. And posting outside these periods usually results in lackluster traffic. So, what are you to do? Well, install SocialFlow. It will automatically find the best time for your posts and then schedule them. That way, you will be in sync with your targeted audience.


A girl working on a laptop with a coffee cup nearby

IFTTT stands for If This Then That. And, frankly, there is no better way to explain this tool. If you know how to promote your business on social media and you’ve designed your social media strategy, then IFTTT is the tool for you. With it, you’ll be able to streamline certain processes and make your job much easier. In essence, you’ll be able to eliminate most of the repetitive manual work that still plagues working on social media.


Zapier is a tool that has a similar idea as IFTTT. The only difference is that it is a bit more complicated. IFTTT is easy to learn and use, while Zapier takes a bit of know-how. But, one of the major benefits of Zapier is that it usually synergizes better with other social media tools. Overall, both of them have their strengths and weakness. So we advise you to try both before you make your choice.

Final tip

All of the tools we’ve mentioned will provide a great, but limited service. Unfortunately, there is no reliable all-in-one tool when it comes to social media. This is because social media is constantly changing. And it is, therefore, quite difficult do design tools for it, let alone all-in-one kind. So, if you want to promote your business on social media, you will have to mix and match between them.

Author bio:

Rob Rothwell has worked with Movers Development for over 5 years. During this time, he has been both a content writer and a social media manager, which has given him the necessary insight on how to deal with social media. He now uses this insight to help people navigate their businesses.

Related posts

One Thought to “8 essential tools to promote your business on social media”

  1. Sajan Kota

    Hi Rob, very well written blog post. You have listed some of the best social media marketing tools available. Every small business owner wants to promote their business on social media. However they fail to successful promote their business because they do not use social media marketing tools. Using social media marketing tools will definitely help save lot of time and effort.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.