Whether you have been considering starting your own fitness business, or are seeking new ways to help people stay healthy at home, below are some tips on how you can make the transition that can continue into the future
Establish an online presence
It’s crucial for any business to have a strong online presence so it can easily be found by potential and current clients. In particular, Wix Fitness enables you to showcase your business via a website and mobile app. It can be used to develop your website, sell your merchandise, manage your calendar, track your clients’ performances, market your business and manage your team. Many fitness professionals utilise their website to upload educational videos or fitness routines as an addition to their offering. The platform allows you to sync videos to your YouTube feed and live stream workouts on social media platforms such as Facebook, so your clients can watch them for free or as part of a subscription. They’ll have no excuse for missing a session.
Be digitally present
Once you’ve created your website, you need to drive awareness to your site. The secret to increasing traffic is to make sure that search engines such as Google can find your website and place it high in search results with SEO (search engine optimisation). An easy way of increasing your ranking is to publish your site on local online directories. Another is by doing a keyword search about topics your ideal clients are searching for and incorporating them into copy on your site pages. Uploading regular blogs fortnight or monthly is another great way to boost SEO.
Develop a business plan
Before you officially launch your business, make sure you have a strong base. First, pick a brand logo and name for your company. It should be creative but easy enough for people to remember as this will help establish and grow your client base. Next, decide the purpose, mission and goal of your business. Consider what you want to accomplish in the first month versus the first year.
Choose your niche
Once you’ve done your market research, it’s time to figure out what particular service you will be offering and who your target customer is. Are you interested in running a crossfit gym or spinning class? Do you want to teach seniors, students or working professionals? For now you want to focus on one you’re most interested in. This will help make you stand out from the crowd.
Manage your finances
It is key to know what money is going and coming in at every stage of the business. Do a thorough breakdown of what you anticipate your startup costs, marketing fees and monthly expenses to be. Then do a projected income analysis, listing what you expect to bring in when you first start and what you’re expecting over time. Be thorough, including short-term and long-term financial goals and a plan for reaching those goals. Accordingly, you can decide what you’ll be charging your clients and what type of commitment you’re looking for from them. Plus, this will help with managing cashflow.
Network, network, network
Regardless of your specialty, it’s crucial to be connected and have a wide network. Talk to as many freelancers, self-employed and business owners as possible in the fitness industry. People are always happy to share their experiences. This will broaden your knowledge about your industry and profession, as well as helping understand the difference between you and your peers – which is quite essential given the huge abundance of competition in the fitness industry.