6 steps to building a killer social media strategy

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A social media strategy is a summary of everything you plan to do and want to achieve on social media. A strategy should guide your activity and let you know if you’re succeeding or not. Your posts, replies, likes, and comments should have a purpose and be posted at optimal times. You should have a specific strategy for an effective execution. Keep it to the point. Don’t make your strategy high and wide so that it’s unattainable or impossible to measure.


1] Set Goals

What do you want to achieve and how can you achieve it? Set your S.M.A.R.T. goals and objectives.

Your goals should be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

By tackling smaller, realistic goals, you can scale your social media efforts in a way that’s both reasonable and affordable. Look at conversion rates, what channels your customers are coming through, how long they spend on your site and what pages they visit the most. What interests your customers and how can you grab their attention through their interests. If you want to grow your brand, how can you increase awareness. You need followers and shares.

There are the nine social media goals you can have:

  1. Increase brand awareness
  2. Drive traffic to your website
  3. Generate new leads
  4. Grow revenue (by increasing signups or sales)
  5. Boost brand engagement
  6. Build a community around your business
  7. Provide social customer service
  8. Increase mentions in the press
  9. Listen to conversations about your brand

2] Know your audience

Gather real world data about them. Know their likes, interests, dislikes, ages, habits and more. Social media analytics can provide a load of valuable information about who your followers are, where they live, which languages they speak, and how they interact with your brand on social media. These insights will allow you to improve your strategy and better target your social media ads.

There is a good approach to use. It is called the 5Ws and 1H.

  • Who are they? (E.g. job title, age, gender, salary, location, etc.)
  • What are they interested in that you can provide? (E.g. entertainment, educational content, case studies, information on new products, etc.)
  • Where do they usually hang out online? (E.g. Facebook, Instagram, etc. or niche platforms)
  • When do they look for the type of content you can provide? (E.g. weekends, during their daily commute, etc.)
  • Why do they consume the content? (E.g. to get better at their job, to become healthy, to stay up to date with something, etc.)
  • How do they consume the content? (E.g. read social media posts, watch videos, etc.)

3] Competitors

Find our what your competitors are doing. They would have spent a lot of money to get their social media strategy right so you can take a look and get some ideas. See when they post, what content they post, how many likes they get and so on. Look at the weakness of your competitor and make that your strength. If your competitor is dominant on one platform but weak on another, it is your chance to become better. Observe competitor accounts and relevant industry keywords, you may notice shifts in the way these channels are used. Keep an eye on information like specific posts or campaigns that really go viral. Them emulate their posts and continue to evaluate your own goals and strategies.

4] Metrics

What are the most important metrics to help you achieve your goals. Is it: – Post reach –  the number of unique users who saw your post? The number of clicks on your content? Engagement – The total number of social interactions divided by the number of impressions? Hashtag performance – what hashtags created the most engagement? Organic and paid likes? How users reacted to your content? An effective social media marketing strategy is in the numbers.

5] Create Content

Create content in line with your goals. You should know what to publish and which Social networks to cover. From picking the right creatives and captions to finding the balance between promotion and personality. 46% of users say they’ll unfollow a brand that’s overly promotional. 41% of users say they’d unfollow a brand that shared too much irrelevant content. Know what to create (videos, pictures) and when to posts them. Is it better to share somethings on stories or not? Know what to do and how to do it.

6] Monitor your performance and keep improving

Once you’ve started posting content regularly on social media, you should start analysing your performance. See what sort of content works and what doesn’t. Getting a bird’s eye view of your social media activity will help put things into place. Look at your top-performing content and use that to fine-tune your campaigns. Social media is a matter of trial-and-error. Monitoring the metrics behind your campaigns in real-time allows you to tweak to your social media marketing strategy rather than making unnecessary changes.
[image from econsultancy]

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One Thought to “6 steps to building a killer social media strategy”

  1. This is very useful post thank for share your post this is great post

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