8 essential tools to promote your business on social media

Six smartphones spelling social with various social media apps behind them

How important is social media? Well, let’s just say that trying to start an online business without promoting it on social media is a fool’s errand. After all, it doesn’t take a genius in marketing to realise that most of today’s interactions between customers and businesses are via social media. So, with this in mind, is it enough to simply post something on Facebook every once in a while? Of course not. Posting on social media requires you to know a fair bit about content creation and keyword management. Luckily,…