A lot has changed in the SEO world over the years and these changes have made it harder to rank on Google. Gone are the days of setting up a blog, publishing content and expecting the world to find your blog. Google loves updating its SEO algorithm and over the course of a year, they may make more than 500 changes. You now have to work hard to build your blog and make it successful. So we have put together 10 killer SEO tips you need to know.
10] Site Speed
Site speed is vital to keeping you blog in Googles good books. How many times have you hit the back button on your browser when a website takes a few second too long to load? I have done that many times. According to eConsultancy, “40% of people abandon a website that takes more than 3 seconds to load.” To put it plainly if your pages are slow to load, you’re not going to get top organic listings, even with the quality of your content or your professional website design.
9] Mobile Versions
You need to have a mobile version of your site and Google asks for it. Google now considers the mobile version of your site to be the primary version of your site. Having a working mobile version of your site can rank you higher.
8] Write as you want, ignore writing for search engines
When writing a blog post, write with passion and in the way natural to you. Create engaging content that flows and reads well. When writing for search engines people tend to add a lot of keywords they want to rank for and the content starts to get tedious. People are going to be reading your blog and paying for your products, so write for them.
7] Link to other websites
Linking out to other blogs is vital to growth. When you write your articles, try to link to other sites that have relevant content or have a little bit more to offer in that topic than your blog. Link to pages in your own blog that are relevant to your article so that users can click and find out more about a certain point. Linking out is like by Google as it sends trackable traffic, and makes your site a more valuable and scalable resource.
6] Get backlinks
Backlinks show that your site is a valuable resource and Google will start to see your site as trustworthy. The more high quality and relevant backlinks you have the better. High quality and relevant mean that they are from trusted sites with a high Domain Authority (DA) and sites that have similar content to yours.
5] Unique Content
Google does not like duplicate content in some cases. You can cite a sentence or paragraph from another source. There maybe times where you do copy an article from another source just make sure you link back to the source to make sure you do not get penalised for copyright and by google. Always try to write you own content from your own experience or knowledge. Add some more value to the topics you’re interested in with your own thoughts. Try not to neglect meta descriptions as it’s the first section that people see when Google lists up your page to search users.
4] Image optimisation
There is an entire section on Google just for images and they can bring in so much traffic from Google. Make sure you add your Keyword to your images and also fill in the alt-text for your image. Alt-text is alternative text that google will show if it can’t load your image. Google likes it when you have alt-text or your images. If you have an image of Beyonce make sure you add Beyonce in the image name and alt-text.
3] Social share buttons
This is a must in this day and age. Everyone is on social media and having Social share buttons will only help to spread your content, increase page views and you never know but get you a backlink or two. This is one of the most crucial elements of your website when it comes to organic (not-paid) traffic. If your readers want to share your pages or blog posts, making it quick and easy for them to share on multiple platforms so that you can get more exposure.
2] Clean URL’s
Some sites have “ugly” permalink structures that use numbers, dates and other random strings to identify pages. It’s bad for your SEO and just doesn’t look good. Use a URL structure that includes text, and make sure you include keywords in your URLs.
DO NOT HAVE a page’s URL like this:
HAVE one like this:
They say you should have around 2-4 words included in any URL.
When writing you blog post or article using your keywords where they are needed. Some people add their keywords in as many places as possible and that does not work anymore. If you are writing about Ferrari, you will not add Ferrari in every sentence as that would make the text boring. You will add it in the title, description, content, meta-descriptions and header tags. When writing about Ferrari try to just write a good article and not worry about keywords too much.